We’re going all in on World Models.
Today we’re launching the 1X World Model Lab.
The bet is simple:
You can’t fine-tune your way to AGI.
And you definitely can’t fine-tune your way to robots that can operate in the physical world.
General-purpose humanoids need models that understand space, motion, objects, causality, affordances, physics, and action before they ever see a specific task.
The frontier is not better VLA wrappers.
The frontier is embodied world models.
The 1X World Model Lab will focus on large-scale embodied world model pretraining: building the most generalizable foundation model for humanoid robots from the ground up.
The next frontier in AI requires scaling:
web-scale media + egocentric human videos + sim + dexterous remote operated robot data + on-policy NEO data → real-world deployment for robot data collection and RL → abundance of data → physical AI
The robot collects data.
The model gets better.
The robot gets better.
Repeat.
To lead this, we brought in one of the best for the mission: , as Head of World Models.
Sam was a founding research scientist at Luma AI and has been at the frontier of scaling multimodal generative video models his whole career.
If you’re the best in the world at large-scale pretraining, video models, robotics, RL, infra, or data — and you want your models to move atoms, not just pixels — join us.
Send background + evidence of exceptional ability to:
wmlab@1x.tech
We’re building the model that makes autonomous labor real.
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Conversation
1X really puts so much consideration into every detail, and it resonates immediately. Neo is easily the friendliest-looking humanoid robot out there. Pairing advanced world models with the approachable design aesthetic and the tendon-like mechanics, etc. is brilliant. Definitely
task specific models hitting walls in novel environments is exactly what you'd expect from systems that learned to pattern match rather than actually model the physical world. pretraining on embodied data before task specialization is the architectural bet that either unlocks
This feels like the right direction. LLMs learned language by modeling the internet robots probably need to learn the physical world the same way. The real challenge is turning all that data into models that generalize beyond controlled demos.
this is the part robotics people keep trying to skip: you don’t get to home deployment by stapling a policy head onto demos forever. 1X is already selling early access at $20k and planning 2026 shipments, so they’re making a real product bet that world models have to carry
This is the physical-AI line that matters. A robot cannot live on a pile of labeled demos forever. It needs a model of rooms before instructions, because the hard part is usually the cup half-hidden by a laptop, not the command.
robots need to understand the messy, unpredictable world-good luck fine-tuning that.
So the bet is to build as many small world models has possible or huge world models ?
builders: how do we most effectively scale the equivalent data flywheel and world model pretraining for digital agents operating in complex, real human contexts?
"Models that move atoms, not pixels" is exactly the right frame. Robots won't get there by stacking demos on top of brittle policies. They need a world model that can be wrong, actually touch reality, and update.
“you can’t fine-tune your way to robots” is right. but you also can’t press-release your way past contact dynamics, failure recovery, batteries, liability, and homes full of weird edge cases. world models are necessary. they are not a cheat code for reality.
Okay now give me the self learning from Claude inside a Similar level world model... that fusion of an agent capable of sample-efficient, unsupervised learning.. ooft
world models are closer to our brain than transformers and hence it has higher probability to take us to AGI
Fully aligned with this direction.
We’re building a dataset of narrated, first-person video from real HVAC, plumbing, and electrical work captured on actual job sites under a California C20 contractor license.
This gives high-quality, long-horizon physical data that’s very hard
Couldn’t agree more . World models aren’t one bet among many, they’re the only credible road to AGI. LLMs taught machines to read. World models will teach them to understand: space, motion, causality, consequence. 1X for embodiment, for the spatial, and
Great. Seems Bernt is a good CEO and approximating reality fast.
There are many in the world model space but I like Bytedance, Nvidia (unpublished) and the most atm.
Can't wait to see what team you assemble.
gdiv.org
World models feel like the right bet.
You can only get so far fine-tuning systems that are fundamentally pattern matching. At some point robots need an actual understanding of space, motion, causality, and how the physical world behaves.
The real story here is the flywheel:
Really curious about the video part! Masked videos seem incomplete to me wrt understanding the world and its physics; "egocentric human videos" intuitively makes more sense for a humanoid robot, but have you field tested this hypothesis?
This is the way.. the question is will all robotics companies have their own world models (possible) or will their be a service that all will gravitate to
Getting an AI to write code is one thing.
Getting a robot to find the milk and not put it in the bin is still the boss level.
Given the timeline of this post, if 1X already has a great supply chain then it should really merge with open AI
Data flywheel is spot on. Web-scale + teleop + on-policy NEO feeding real-world RL. I believe Canada lacks the manufacturing ambition to run this loop. We will import this tech after our sector collapses.
some interesting findings from our lab w.r.t the safety perspective of world models, we find it is still a long way to go. arxiv.org/pdf/2510.05865
Why world models. I mean why still use transformers. You realize finetuning is not the way. That can be the same with RL and worldmodels. Get rid of the transformer and go to Continual Learning. That is what's required for AGI and Physical AI.
Lessgo, Bernt! I’ve been following 1X’s work for a while and was planning to reach out to you all about something related, along with some research that points in the same direction. Glad to see you jumped the gun early yourself. 
I have worked in manufacturing for over a decade mostly making things with partners in China. Happy to give free insight here for model!
World models are prediction, not permission.
A robot can learn motion, physics, and action.
It still cannot certify its own right to act near a human body.
If the model moves the robot and judges safety, the boundary already failed. 
The fine-tuning ceiling shows up in ops systems too. Agents that just pattern-match on task history keep optimising the same narrow paths. The ones that break that ceiling carry persistent context of how the company actually works. More world model than fine-tune.
The VLA vs. world model distinction cuts to why robotics doesn't just follow LLM scaling. VLAs learn observation→action mappings inside task distributions. World models learn the causal structure of reality first. One generalizes by interpolation, the other by reasoning from
I keep imagining what it’s like for a robot to learn its first bit of physics. Humans grow into that slowly. AI learning it all at once feels almost magical! 
not sure the 'definitely can't' part holds for manipulation pi.ai gets surprisingly far without world models. is the bet more about locomotion specifically, or world models beating fine-tuning across the whole embodied stack?
Training on text teaches words. Training on reality teaches causality.
building the foundation model for humanoids from the ground up. we’re doing the same for the engineering layer — AI-native CAD tools so the physical iteration cycle moves as fast as the model training loop. dimension-cad.com
Sounds like you're focusing on embodied cognition, but how will you integrate it with the physical world without a robust sensing component?
You can't fine-tune your way to AGI is probably the most honest thing said in robotics this year
want to record a podcast on what world models mean for the philosophy science (or just the philosophy of commerce)?
getcrazywisdom.com (first time guests have publish rights)
the honest answer is we've been trying to fine-tune our way out of this problem for too long already
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