When One Nanny Isn’t Enough, ‘CEO Parents’ Hire a Whole Team

    One nanny isn’t cutting it anymore. Some parents are spending upward of $250,000 on teams for their children. Luxury services offer potty-training, baby chefs and bike-riding lessons.

    Amanda Chen/WSJ, iStock, Getty Images

    July 17, 2026 8:00 pm ET

    As a mother of two, there are certain tasks Christine Landis won’t do. She has never clipped her children’s toenails—too anxious for that, she said, so the nanny handles it. Most nights, the family assistant takes care of bath time. Landis also hands off what she calls “repetitive play,” reading the same book five times or watching her toddler open and close a door for 45 minutes. 

    To make this possible, Landis, who lives in San Diego, spends roughly $250,000 a year running a household staff that includes a family assistant who lives on the property, a weekend nanny, a personal chef and a housekeeper.

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